Introduction to the Course
The Art of Logo Design
Communicating With The Client
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Introduction to Client Communication (1:18)
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Stages of Communication – Get This Right & Everything Else Will Follow (4:06)
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Understanding the Creative Brief – Getting Inside the Client's Mind (4:17)
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Make More Money by Understanding the Extent of the Business Side of the Project (6:15)
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The Proposal – Making Sure You Understand the Brief (5:54)
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The Contract – This Solves 99.9% of Client Problems (3:09)
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Quiz 2: Client Communication Quiz
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Conclusion to Client Communication (1:29)
Designing the Logo
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Introduction To The Design Process (1:22)
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The Logo Design Process – From Idea To Artwork (6:50)
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How To Get Great Design Ideas For Logos (3:39)
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An Introduction To Creating Shapes In Adobe Illustrator (4:46)
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Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes (5:37)
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The Difference Between the Selection Tool (V) and the Direct Selection Tool (A) (3:04)
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Introducing Fonts – Where To Get Great Free Fonts For Your Logos (4:07)
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More On Fonts – More Help with the Important Font Decision (3:58)
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What Are Compound Paths in Illustrator? & How To Use Them To Great Effect
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Introducing the Path Tool (P) & Bézier Curves in Illustrator (4:46)
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How To Trace a Scanned Sketch with the Pen Tool (P) (6:58)
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Creating Custom Brush Shapes In Illustrator
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Creating A Custom Font By Rounding The Corners Of Letters In Illustrator (4:27)
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Designing A Logo For A Website (9:31)
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Quiz 3: Logo Design Quiz
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Conclusion to the Design Process (1:46)
The Business Of Logo Design
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Introduction To The Business Of Logo Design (1:13)
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The Presentation – The Classic Mistake You'll Want To Avoid! (3:25)
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Logo Formats, Color Specifications & Final Delivery Of The Logo (4:53)
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How To Get Clients – The Most Important Subject In Logo Design! (8:55)
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How To Deal With Clients – Why Not All Clients Are Created Equal (3:26)
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How Much To Charge For Logo Design? (3:02)
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How To Make Sure You Get Paid (2:37)
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QUiz 4: Logo Design Business Quiz
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Conclusion to the Business of Logo Design (1:45)
Conclusion
