Email Marketing is one of the most effective ways of building an audience, creating an online business and making money.
However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers.
"If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog." – Corbett Barr from ThinkTraffic.
I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money.
The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated.
That's why I'll show you step by step instructions of exactly how to use the powerful tools of two of the foremost email marketing services: Aweber and Mailchimp.
I'll also show you about email messages – the different types you can send, how to send them, when to send them and the best ways of writing effective emails to drive traffic and sales.
Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment.
"If they’re liking the content you’re sending them regularly, then there’s a good chance they’re going to like the products you create. Email subscribers are more likely to buy your products than any other type of audience.” – Glen Allsopp from ViperChill.
If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.
I have over 25 years experience in graphic design, web design and marketing. I have run my own business since 2005.
I am an Amazon bestselling author of seven books, bestselling Udemy instructor and all-round good guy who wants success for you and your business.
Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.
I'm driven to help people experience the positive side of entrepreneurship, not the negative.
I also build brands, create websites and run marketing campaigns for my clients.
My mission statement: I want to help and inspire people to build sustainable online businesses, earn passive income and experience greater freedom and happiness in their lives.